Pinterest isn’t just a place for finding recipes, DIY projects, or home decor ideas—it’s also a powerful platform for making money. Many entrepreneurs, bloggers, and businesses use Pinterest to drive traffic, generate leads, and sell products. But how exactly can you make money on Pinterest?
Whether you’re a beginner or an experienced content creator, this guide will show you how to make money on Pinterest using different strategies, from affiliate marketing to selling your own products.
Why Pinterest is a Great Platform to Make Money
Unlike other social media platforms, Pinterest works more like a search engine. People come here looking for ideas, inspiration, and solutions. This means that content on Pinterest has a longer lifespan compared to Instagram or Twitter, where posts disappear quickly.
Another advantage is that Pinterest has millions of active users who are ready to buy. According to research, a large percentage of Pinterest users use the platform to make purchasing decisions. If you can tap into this audience, you can turn your Pinterest presence into a profitable business.
1. Make Money on Pinterest with Affiliate Marketing
Affiliate marketing is one of the easiest ways to make money on Pinterest. This involves promoting products and earning a commission when someone buys through your affiliate link.
To get started, you need to sign up for affiliate programs such as Amazon Associates, ShareASale, or RewardStyle. Once approved, you can create pins that link directly to affiliate products.
When creating affiliate pins, focus on high-quality images and catchy descriptions. Pinterest users are more likely to click on visually appealing content. Also, make sure to use relevant keywords like “best skincare products” or “top travel essentials” to improve search visibility.
It’s important to disclose that your links are affiliate links to stay compliant with Pinterest’s policies. You can do this by adding a simple disclaimer in your pin description.
2. Drive Traffic to Your Blog and Monetize It
If you have a blog, Pinterest can be a goldmine for traffic. Many bloggers use Pinterest to drive thousands of visitors to their websites every month. More traffic means more ad revenue, sponsored post opportunities, and affiliate sales.
To make money on Pinterest using your blog, you need to create engaging pins for your blog posts. Each pin should have a strong call-to-action (CTA), encouraging users to click through to your site.
For example, if you run a food blog, you can create pins like:
“The Best Chocolate Cake Recipe – Click to Read!”
“10 Easy Dinner Recipes for Busy Moms”
Once people land on your blog, you can monetize through Google AdSense, Mediavine, or Ezoic ads. You can also use email marketing to collect leads and promote products to your subscribers.
3. Sell Digital Products on Pinterest
Pinterest is one of the best platforms to sell digital products because people are actively searching for solutions. Digital products like ebooks, printables, planners, and templates sell really well on Pinterest.
To start selling, create an Etsy shop, Gumroad page, or Shopify store where people can buy your products. Then, design eye-catching pins showcasing your products. The more visually appealing your pins, the better the chances of getting clicks and sales.
For example, if you create social media templates, you can design a pin that says:
“Struggling with Instagram Growth? Get These 20 Social Media Templates!”
Make sure your product description includes relevant keywords so that it ranks higher in Pinterest searches.
4. Make Money on Pinterest with Sponsored Pins
If you have a decent following on Pinterest, brands may be willing to pay you for sponsored content. Many companies partner with influencers to promote their products through Pinterest marketing.
To attract sponsorships, you need to grow your Pinterest presence and show that your content gets engagement. Brands are more likely to work with you if they see that your pins drive clicks, saves, and comments.
Once you have an audience, start pitching brands in your niche. If you have a blog or Instagram account, you can combine your Pinterest influence with other platforms to offer better sponsorship packages.
When working with brands, be transparent and disclose that your pin is sponsored content to maintain trust with your audience.
5. Use Pinterest to Promote Your Own Business
If you run an online business, Pinterest can be a great tool for generating leads and increasing sales. Whether you sell handmade crafts, offer freelance services, or run an e-commerce store, Pinterest can help you attract potential customers.
For example, if you are a graphic designer, you can use Pinterest to showcase your portfolio and attract clients. You can create pins like:
- “Need a Stunning Logo for Your Business? Let’s Work Together!”
- “Custom Website Designs – Stand Out with a Professional Look”
If you own an e-commerce store, you can create pins that highlight your best-selling products. Many Shopify and Etsy sellers use Pinterest to drive traffic to their stores and increase sales.
To maximize your reach, use Pinterest SEO strategies, including adding keywords to your pin titles, descriptions, and board names. This will help your content rank higher in Pinterest search results.
6. Offer Pinterest Virtual Assistant Services
Many businesses, bloggers, and entrepreneurs need help managing their Pinterest accounts. If you have experience using Pinterest for marketing, you can offer Pinterest virtual assistant (VA) services and make money.
As a Pinterest VA, you’ll be responsible for:
- Creating and scheduling pins
- Optimizing Pinterest boards
- Using Tailwind for automation
- Tracking Pinterest analytics to improve performance
You can find Pinterest VA jobs on platforms like Upwork, Fiverr, and Freelancer, or reach out to bloggers and business owners directly.
Pinterest VAs can earn anywhere from $20 to $50 per hour, depending on their experience. If you build a strong client base, you can turn this into a full-time income.
7. Create and Sell Pinterest Templates
Pinterest users love beautiful pins, but not everyone has the time or skills to design them. If you are good at graphic design, you can create Pinterest templates and sell them on platforms like Etsy or Creative Market.
Many bloggers, small business owners, and influencers are willing to buy pre-made templates to save time. You can design templates using Canva or Adobe Photoshop and package them into a digital product.
To market your templates, create pins showcasing your designs and link them to your Etsy shop or website. Over time, you can turn this into a passive income stream.
8. Start a Pinterest Marketing Course or Coaching Program
If you have mastered Pinterest marketing, why not teach others? Many people want to learn how to make money on Pinterest, and they’re willing to pay for guidance.
You can create a Pinterest course and sell it on platforms like Teachable, Udemy, or Kajabi. Alternatively, you can offer one-on-one coaching for entrepreneurs who want to grow their businesses using Pinterest.
When creating a course, focus on topics like:
- How to drive traffic with Pinterest
- How to design high-converting pins
- Affiliate marketing strategies on Pinterest
- Pinterest SEO for better rankings
To attract students, use Pinterest to promote your course with informative pins linking to your sales page.
Tips for Success: How to Make More Money on Pinterest
To maximize your earnings, follow these key strategies:
1. Optimize Your Profile for Searchability
Use relevant keywords in your Pinterest bio, board names, and descriptions. This will help more users discover your content.
2. Post High-Quality Pins Consistently
Pinterest rewards accounts that post regularly. Aim to post at least 5–10 pins per day using a scheduling tool like Tailwind.
3. Focus on Pinterest SEO
Use keyword-rich titles and descriptions for your pins to improve visibility in Pinterest searches.
4. Join Group Boards
Group boards allow you to reach a wider audience and gain more exposure for your pins. Find boards in your niche and request to join them.
5. Track Your Analytics
Use Pinterest Analytics to track which pins are performing best. This will help you adjust your strategy for better results.
Final Thoughts on How to Make Money on Pinterest
Pinterest is a powerful platform that offers multiple ways to make money. Whether you choose affiliate marketing, selling digital products, offering services, or driving traffic to your blog, the key is to stay consistent and provide value.
The best part? You don’t need millions of followers to start making money on Pinterest. With the right strategy, you can turn Pinterest into a steady income source and even grow it into a full-time business.
Now that you know how to make money on Pinterest, it’s time to start! Create an account, optimize your profile, and begin implementing these strategies. The sooner you start, the sooner you can begin earning.
